Legal
Privacy Policy
Last updated 28 September 2026
This policy explains what personal data Trugap handles, why, and what rights you have. It is written for UK GDPR and the Data Protection Act 2018.
1.Who we are
Trugap is run by SaaSili Ltd, trading as Trugap. Our registered office and contact address is Unit A, 82 James Carter Road, Mildenhall, IP28 7DE.
Company number: 14512976.
Email: steve.merry@trugap.app.
2.Our two roles
Controller. We decide how and why data is used for your account, billing, our website and our contact form. For that data we are the controller.
Processor. The deal information our customers enter, including details of buyer contacts, belongs to the customer. The customer is the controller and we process it on their instructions. Our Data Processing Addendum governs that processing.
3.What we collect and why
| Data | Why we use it | Lawful basis |
|---|---|---|
| Account details: name, email address, password (stored hashed by our authentication provider), workspace name, role. If you sign in with Google, the name and email Google shares with us. | To create and run your account and workspace. | Contract |
| Billing details: plan, subscription status, billing address and tax ID if you give one. Card details are collected by Stripe and never reach our servers. | To take payment and keep billing records. | Contract and legal obligation |
| Deal and inspection content: opportunities, answers, evidence and notes you enter, which may include names, job titles and business contact details of buyer contacts. | To provide the inspection, scoring and analysis. | We process this as processor for the customer. The customer is responsible for its own lawful basis. |
| Usage data: product events such as inspection started or report viewed, stored with your user and workspace ID. | To understand how the product is used and improve it. | Legitimate interests |
| Public website visitor information: IP addresses, pages visited and company identification provided by Apollo.io. | To identify the companies that visit our website and understand business interest in Trugap, only if you opt in to Visitor identification. | Consent |
| Website analytics: pages visited and navigation measured by Google Analytics. | To see how the site is used, only if you opt in to Analytics. | Consent |
| Contact form submissions: name, email, company, role, team size, topic, CRM, message, and a one-way hash of your IP address. | To reply to you and to stop spam and abuse. | Legitimate interests |
| Support emails you send us. | To answer your question. | Legitimate interests |
4.AI processing
Trugap scores the evidence first, using a fixed method. After scoring, the deal content is sent to an AI model to write the analysis. AI does not change the score.
We use AI models provided through Lovable's AI service, which currently routes requests to OpenAI.
Our AI providers do not use the content you submit to train their models. Inputs and outputs may be kept by the provider for up to 30 days for abuse and security monitoring, then deleted.
5.Buyer contacts named in deals
If a Trugap customer has entered your details as part of a sales opportunity, you are not our user. The customer decides what is entered and why.
The best route for any request is the company that entered your details. You can also write to steve.merry@trugap.app and we will pass your request to the right customer and help them respond.
6.Sub-processors
| Provider | Purpose | Location |
|---|---|---|
| Lovable (Lovable Cloud, built on Supabase) | Website and app hosting, database, authentication and file storage | Sweden, EU |
| Lovable AI gateway | Routes analysis requests to the AI model provider | EU and United States |
| OpenAI | Generates the written analysis after scoring | United States |
| Stripe | Payments, subscriptions, invoices and tax calculation | Ireland (Stripe Payments Europe Ltd) and United States |
| Resend | Delivers contact form messages to our inbox | United States |
| Website analytics, web fonts loaded by our pages, and Google sign-in if you choose it | United States | |
| Apollo.io | Identifies the companies that visit our public website using visitor information such as IP addresses and pages visited | United States |
7.International transfers
Where personal data is transferred outside the UK, we rely on the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or the UK-US Data Bridge where the recipient is certified under it.
8.How long we keep data
- Account details: for as long as your account is open, then deleted within 30 days of closure.
- Deal and inspection content: for as long as your account is open, then deleted within 30 days of closure.
- Billing and invoice records: 6 years, to meet UK tax requirements.
- Contact form messages: 12 months.
- Product usage events: 24 months.
- Backups: overwritten on a rolling basis within 30 days.
9.Security
Data in each workspace is kept apart by access rules enforced in the database, so one customer cannot read another customer's data. Roles inside a workspace limit what each user can see. Card details are handled by Stripe and never touch our servers. Contact form IP addresses are stored only as a one-way hash.
Data is encrypted in transit using TLS and at rest. Access to production data is restricted to authorised personnel, and database access is controlled by row-level security.
10.Your rights
You have the right to:
- access the personal data we hold about you
- have it corrected
- have it erased
- restrict how we use it
- receive it in a portable format
- object to how we use it
- withdraw consent where we rely on consent
Email steve.merry@trugap.app. We will reply within one month.
11.Complaints
Please talk to us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
12.Children
Trugap is a business tool. It is not intended for anyone under 18.
13.Changes to this policy
If we change this policy we will update the date at the top. If a change matters, we will tell account holders by email before it takes effect.
14.Contact
SaaSili Ltd, Unit A, 82 James Carter Road, Mildenhall, IP28 7DE. steve.merry@trugap.app.